Innovation For All
For the Daewoo stand at IFA, the central idea was to create a space where everyday products, ranging from white goods to small household appliances and consumer electronics, could shine in a clear, approachable way. Rather than overwhelming visitors with technology, the goal was to design an environment that highlighted the brand’s broad product range in a simple, intuitive layout.
ClientDaewoo
Stand area109m2
LocationBerlin
Date2024
simple, intuitive
IFA24
The concept focused on accessibility and clarity: a stand that allowed visitors to immediately understand Daewoo’s breadth, reliability, and design ethos. By arranging the different product categories in a clean, structured flow, the stand invited people to explore naturally, moving from one product group to the next without effort.
a functional layout
bright and welcoming
The result was a bright, welcoming presentation where Daewoo’s appliances, from everyday essentials to lifestyle-enhancing devices, took center stage. A stand built around the idea of showing the brand’s versatility in its purest form.
