Innovation For All
How do you display over 450 products!?
More than 450 products, each one equally important, each one deserving the same level of attention. So how do you make them all stand out? It starts with an enormous empty space, filled with countless stories waiting to be told. And with less than half a year to bring it all together, often for products that don’t even exist at the moment the brief arrives.
It’s a challenge we face every year, and a joy to take on again and again. This year, we chose a light, open and expansive approach, allowing the products themselves to take the lead. A spacious composition, calm in appearance yet strong in presence, designed to let every item have its rightful moment in the spotlight.
Guided by its surroundings
The layout is organized into several zones, each with its own theme or product group. At the heart of the stand everything comes together: a central meeting point where key products are displayed among standout elements such as the green wall and illuminated furniture. This open plaza invites visitors to gather, exchange ideas, and experience the products that aim to improve daily life and contribute positively to society.
The generous use of greenery, the nearly white surroundings, and the vivid accent colours create an uplifting atmosphere that draws visitors in. It becomes a place to explore, to linger, and to discover something new at every turn.
Retro products
modern surroundings
Colour can stand out most clearly when you deliberately hold back elsewhere. By reducing surrounding tones, the vibrant spectrum of products becomes the focal point.
